How to Design Your Serviced Accommodation to Stand Out & Get Bookings
In this episode, Albert and Georg walk through what truly makes a serviced accommodation unit stand out in a crowded market. They reveal the design principles, guest psychology, and simple upgrades that turn a basic rental into a highly bookable, unforgettable stay.
Overview of the Episode
This episode takes listeners behind the scenes of how top-performing SA operators design their properties for maximum impact. Albert and Georg explain why great design isn't about spending more money — it’s about creating a space that makes guests feel instantly welcomed, comfortable, and inspired to book again. From colours and layouts to small touches that elevate the guest experience, this episode breaks down everything you need to know to get your design right.
Highlights from this episode
What makes an SA listing visually bookable in the first 3 seconds.
How to choose colours, textures, and layouts that photograph well and appeal to guests.
Why design must balance beauty and practicality — especially for high turnover.
Real examples of simple design improvements that boost occupancy.
How to style for different guest personas: contractors, professionals, tourists, families.
The importance of professional photos and how design affects your ranking on OTAs.
Tips for furnishing intelligently: durability, comfort, and cost-effective choices.
Benefits explained
Albert and Georg explore why thoughtful design has a direct impact on revenue. A well-designed SA creates emotional connection, increases perceived value, and builds trust — all key factors in driving conversions. The episode highlights how good design reduces complaints, improves reviews, and positions your property as a premium option in your area. Whether you're setting up your first SA or refreshing an existing unit, these design insights help you create a space that consistently attracts guests and boosts your profitability.
